MUSINGS AND EDU-MACATION!
This is no ordinary blog, but rather the aim is to bridge the gap between designers and business owners on branding, illustration, and other biz topics.
Our Blog
Part One: 12 most common mistakes in brand identity design with tips on how to fix it!
Have you ever struggled with clearly communicating what you wanted or thought you knew what you wanted, only to realise it wasn't the right fit? Have you ever experienced thoughts like, 'This isn't what I pictured'? Maybe you had to explain your 'vision' to someone and ended up sounding like you were speaking gibberish, or it wasn't translated effectively, resulting in a visual misalignment.
Explore why we've incorporated stylescapes into our branding, design, and illustration process. Uncover how this strategic approach can profoundly affect and simplify your business. Stylescapes are a vital piece of our creative process, and we love the collaborative and communicative approach they bring.
The Integral Role of Stylescapes
Have you ever struggled with clearly communicating what you wanted or thought you knew what you wanted, only to realise it wasn't the right fit? Have you ever experienced thoughts like, 'This isn't what I pictured'? Maybe you had to explain your 'vision' to someone and ended up sounding like you were speaking gibberish, or it wasn't translated effectively, resulting in a visual misalignment.
Explore why we've incorporated stylescapes into our branding, design, and illustration process. Uncover how this strategic approach can profoundly affect and simplify your business. Stylescapes are a vital piece of our creative process, and we love the collaborative and communicative approach they bring.
The world of colour: the origins and human behaviour behind colour.
In the words of J.M.W. Turner, circa 1818, "Light is therefore colour, and shadow the privation of it." These words carry profound meaning, emphasising the essential role that colour plays in our perception of the world. From the fluorescent hues of hi-vis jackets to the iconic logos of beloved brands and even the eye colour of our loved ones, colour surrounds us. But how do we truly perceive these vibrant shades and hues?
Remarkably, approximately 4.5% of the world's population experiences colour blindness or deficiency due to flaws in their cone cells.
Ever wondered what file types you should get from your designer?
Have you ever eagerly sent your logo off for printing, only to have it rejected due to the wrong file format? Or maybe you've tried to make your logo bigger, only for it to turn into a pixelated mess?
Issues like these can be avoided with some foundational design education!
In this blog, we’ll break down what file types are and what they’re best used for, highlighting their advantages and disadvantages. We’ve sprinkled in some pro tips too so read carefully to get the most out of your design work.
Why and how to combine visuals + copy
Imagine a world without creative design. Shock horror! I hear the screams now. What comes to mind? Is it would be just people talking to people - what?! Having word-of-mouth? Gift of the gab?
Let’s face it, creating a brand and brand awareness solely verbally, would be boring, right! I can just think about all those introverts saying nooooooo! Just like peanut butter and jelly, collateral design and marketing go hand in hand.
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