A creative studio delivering custom branding and illustration storytelling.

Two women standing and talking in a room with a white wall decorated with various framed pictures and drawings, and a table with notebooks and papers.
Person pinning notes and images on a corkboard in an office.

Our team collaborates to craft unique brands and effective communication through illustrations.

EXPLORE OUR SERVICES

Creative collaboration,
intentional brand and illustration

VIEW OUR CAPABILITIES

Our aim is to bring a little more soul to your brand, creating unique and memorable branding and illustration storytelling that creates effective communication that drives your organisation forward.

Since its founding in 2019 by Alysha Anema, Anema Designs (pronounced Ah-ne-ma), has grown into a thriving creative studio, delivering impactful solutions for clients across Perth and Australia.

Our experienced and versatile team delivers creative solutions spanning from brand, messaging, creative strategy, brand visual identity development, digital and graphic design and illustrative storytelling.

White bookshelf with books, glass bottles, framed art, plants, and decorative items in front of a window with blinds

We approach every project with strategy at the forefront. Rather than designing for design’s sake, we focus on understanding your goals and the story you want to tell. Every visual, illustration, and brand element is crafted to communicate your intention effectively, engage your audience, and deliver measurable impact.

As your creative partner, we work collaboratively, blending your insights with our research-driven approach and design expertise to create branding and illustrations that creates business growth.

Meet Our Team

We partner with other creative and expert professionals, bringing diverse perspectives together to achieve more innovative and effective results, depending on your project requirements.

  • A woman with curly blonde hair smiling at her desk, wearing a pink shirt, with a laptop, notebook, and smartphone in front of her. Framed artwork hangs on the white wall behind her.

    Alysha Anema

    FOUNDER + CREATIVE DIRECTOR

    Alysha brings experience in creative strategy, brand development, and visual illustrations. She founded Anema Designs in 2019 and has since grown the studio into a creative partner for businesses across diverse industries and works collaboratively with creatives.

    Passionate about helping every business thrive, Alysha oversees the creative direction and strategy for each project, ensuring that every brand and illustration is purposeful, strategic, and impactful.

    With a background spanning branding, marketing, business, and procurement having previously worked in corporate space, she combines analytical precision with creativity to bridge design and strategy. This unique skill set allows her to be detailed, be intentional, and strategic looking holistically at your brand and business so that you can have meaningful communication.

  • A woman with curly dark hair smiling, sitting at a wooden table with a silver laptop, mug, and papers, against a wooden wall with framed artwork.

    Angela Salerno

    VISUAL DESIGNER + ILLUSTRATOR

    Angela Salerno, specialises in visual design and storytelling, editorial and illustrations. She utilises her visual design and illustration expertise to craft captivating storytelling and help provide greater engagement and understanding to complex information.

    Angela has authored 2+ children’s books and contributed illustrations to numerous others. Previously, she held positions at corporations like IMS Argentina, where she collaborated with prominent brands such as Twitter, Waze, and Spotify. Angela's extensive background, paired with her distinctive illustration style, offers a compelling storytelling experience, reflecting the core essence and a narrative-driven approach.

  • Black background with white text reading "aligned success" and smaller text underneath saying "Purpose Lead Prosperity".
  • Black and white logo with a stylized hexagon and the text 'Central Copper'
  • Logo for Celtic Beauty Skin Studio in black and white.
  • Black background with a white stylized S logo and the word "sila" in lowercase.
  • Black background with white stylized text reading 'Oil Haus Botanicals'
  • Stylized black and white logo for a salon with the words "GYO SALON" in artistic font.
  • Diagram showing the process of converting sunlight into electricity using a solar panel, with arrows illustrating sunlight absorption and energy transfer.
  • A black computer monitor displaying a colorful inline chart or graph with a line trend, and a white keyboard in front.
  • Black background with white text that reads 'Modern Insights' in stylized font and '.com' in small letters.
  • Diagram showing a dog sitting on the ground with a speech bubble and a question mark, and the caption reads 'What is in this image?'
  • Text in the center of the image that reads 'BODHI' with a black background.
  • Black background with white text displaying 'MU Murdoch University' logo.
  • Black background with a white abstract line drawing of a swan and the words 'city of swan'.
  • A black and white photo of a woman with long hair, standing at a doorway, with greenery and building exterior in the background.
  • Logo with mountain peaks and the words 'Transcend' in cursive.
  • Black background with the white text "Westfield" in the center.
  • Logo for Papaya Clinic with a gray pill capsule, the word Papaya in stylized white letters, and the word Clinic underneath.
  • Diagram of a white level switch valve connected to a black pipe.
  • Logo for Embrace Physiotherapy with a black background and white text.
  • Black background with white text that reads 'THE MANDORLA ART AWARD' in a stylized font.
  • Blank white background.
  • Black background with white logo of a bird and the words 'evolve capabilities'

We’ll strategise, refine and develop as part of the process of working together.

There is generally three stages. Each phase is part of the process to deliver your project. At the start and during working together you

LET'S WORK TOGETHER
Three people sitting at a table with laptops, engaging in discussion or collaboration in an office setting.

Brand discovery

The discovery phase helps to uncovers the purpose. This informs which visual and strategic direction the project will go in. This phase is very collaborative and the research findings are presented back to you, visual direction boards and conceptualised ideas are collaborated on.

  • Clarity call or deep dive creative session

  • Custom quote and/or project proposal

  • Brand/illustration questionnaire

  • Research presentation

  • Creative direction proposal

A young person with orange hair tied back, sitting cross-legged on a purple cube while working on a laptop, wearing a blue shirt, matching pants, and red sneakers.

Design + refine

Now comes the fun part! Concepts are created based on the discovery phase and you’re presented with a visual and strategic direction. We work together to refine to make sure we have the right look and meeting key objectives.

  • Concept presentation

  • 2-3 rounds of alterations

  • Creative proofs 

A person in blue pajamas sitting on a cartoon rocket ship.

Brand launch

The final phase launches into the world, with final files being shared and supporting documents (including file type guides and brand guidelines for brand specific projects) provided for a smooth rollout and handover.

  • Finalised assets

  • Brand/style guideline or style sheet

  • Supporting documents

Working together to have a far greater impact

Group of five children in traditional clothing, smiling with face paint and colorful flower crowns, outdoors 
Image: Shaw Children living in the jungle of Peru. Photo credit: Jonatan Ruiz at Compassion Australia (compassion.com.au)

We provide contributions to charities and non-profit organisations during the year.

One main charity we contribute to is Compassion Australia. The main purpose of Compassion Australia is to bring global transformation to Africa, Asia, and Central & South America. The contribution goes to clean water sources, sanitation, infrastructure, child rescue, health, education, and disaster relief. This started in 1952 with Everett Swanson who felt compelled to help 35 orphaned children in South Korea and since has grown.