Strategic branding and illustration for organisations that want their story communicated effectively.

Laptop displaying a mental health and wellness website with illustrations of people outdoors, on a hill, with a dog, bike, and picnic, featuring text about counseling, psychology, and health checks.

We create brands that move people. Illustrations that make ideas have lasting impact.

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We work with various organisations including…

A creative design studio specialising in elevating and storytelling for brands around the world. 

EXPLORE OUR WORK

Education + e-Learning

Hospitality

Non-profits and Social Enterprises

Health + Wellness

Tech + Innovation

Mining + Building

Professional Industries

Councils + Government

  • Mobile phone and laptop displaying a website for Evolve Capabilities with a dark green background and abstract light green lines, including the company logo and slogan 'Work, reimagined.'

    Evolve Capabilities

    Struggled to clearly communicate its organisational development services. We rebranded the business using strategic messaging and visual brand identity. The outcome was clearer communication of services and stronger audience engagement.

  • Three women in an office giving high fives and smiling.

    Melissa Lithgow

    Needed a professional yet approachable identity that clearly communicated expertise. We developed a cohesive brand identity combining strategy and custom visuals. The result was an enhanced client perception and a memorable, trustworthy visual presence.

  • Collage of fitness promotional posters and images, including gym offers, workout scenes, basketball, and football.

    Courtside Fitness

    At the time ‘generic’ and wanted to stand out in the ‘gym’ marketplace and connect with a specific client base. We crafted a vibrant brand identity and visual system reflecting the brand’s personality. This led to increased engagement and stronger brand recognition among clients.

  • An iPhone displaying a social media post with tomatoes, two informational posters on either side, one green and one brown, featuring text and graphics.

    Rachel Beacom

    Required personal branding that balanced professionalism with individual personality. We developed a visual identity and illustrative elements aligned with her style. The impact was a strengthened personal brand presence and visually clear demonstration of expertise.

  • Maridi Gras patisserie storefront with colorful confetti-like decorations on the walls and a lit circular sign displaying the shop's name.

    Mardi Gras Patisserie

    The challenge rebranding while capturing the vibrant, celebratory spirit of Mardi Gras Patisserie in a cohesive visual identity. We partnered with an architecture firm to develop the brand. The outcome was a striking, consistent identity that enhanced audience engagement and feedback was well received across the store and all communications.

  • Laptop displaying a mental health clinic website titled "Be Who You Were Born To BE," with illustrations of people outdoors, and service offerings such as counseling and psychology.

    Be Life Wellness

    Faced challenges in making health and wellness messages resonate with its audience without being too clinical. We created illustrative storytelling to make content engaging and accessible. This improved audience understanding and connection with the wellness programs.

  • Illustration of a woman with a child sitting on a bench in a cozy room, a woman and a child with a dog on a therapy table, and a woman reading a book to a child on the floor.

    Papaya Clinic

    Papaya Clinic faced challenges in helping patients understand complex health information. We developed an illustrative brand identity to simplify and clarify key messages. This improved patient comprehension and engagement with the clinic’s services.

  • Black and white aerial view of a sandy beach with waves crashing on the shore, with the words "aligned success" overlayed.

    Aligned Success

    A purpose-led business executive coaching business, needed a brand that communicated its mission and values clearly. We designed a brand identity, strategy, visual system that reflected core values and vision. This enhanced brand credibility and strengthened audience connection.

EXPLORE OUR WORK
  • Logo with the words 'aligned success' and the slogan 'Purpose Lead Prosperity' on a black background.
  • Black background with white text and a logo that says 'Central Copper'
  • Logo for Celtic Beauty Skin Studio with black background and white text.
  • Sila logo featuring a stylized S shape and the company name 'sila' in lowercase
  • Black background with white text logo reading "Oil Haus Botanicals".
  • Logo for Gylo Salon with stylized black and white text.
  • Illustration of a man sitting at a desk with a computer and two speech bubbles, indicating communication or work.
  • Close-up of a section of a network cable with a metal connector, set against a dark background.
  • Black background with white text that reads 'MODERN INSIGHTS' in a distorted font, with slight text overlap and a small 'CO' to the right.
  • An illustrated dog with brown and white fur sitting in front of a yellow background.
  • A black and white design with a human silhouette doing a yoga pose and the word 'BODHI' in large letters.
  • Black background with white text displaying 'MU Murdoch University' and a stylized white logo of interconnected circles.
  • Black background with white logo of a stylized bird or swan and the text "city of swan".
  • A keyboard showing the spacebar, some keys, and keys on the left side.
  • Black and white logo featuring mountain peaks and the text 'Transcend' in a cursive font.
  • Black background with the white text 'Westfield' centered in cursive font.
  • Logo for Papaya Clinic with a gray papaya icon and white text on a black background.
  • Black and white photograph of two children playing and jumping on a trampoline outdoors.
  • Black logo with a pair of hands holding a heart, and the text 'embrace' in bold white letters with 'PHYSIOTHERAPY' underneath.
  • Black background with white text that reads "The Mandorla Art Award".
  • Empty white background
  • Black background with a white logo of a bird next to the text 'evolve CAPABILITIES'.

What we do

LEARN MORE OF OUR SERVICES
Two women are working at a white table with papers and a tablet, one woman with curly gray hair wearing a dark shirt and a smartwatch, the other with long blonde hair wearing a light-colored coat. They are focused on the tablet screen, which displays a grid of images or icons.
A woman places topographical maps on a wooden wall, including one titled "ROTTNEST" and another with the text "TORRES DE SERRANOS".

Branding Strategy and Identity

Illustration Services

Copywriting + Messaging

Print Brand Collateral

Social + Marketing Collateral

Website Design + Development

Why work with us

Illustration of a woman and two children in a therapy or support setting, with a woman and a girl seated on a bench, a woman lying on a therapy table, and a woman and a young child sitting on the floor.

A brand and illustrations that actually reflect the quality and personality of your business.

A brand is the impression people carry about your business, shaped by every visual, interaction, and message. This has a profound affect both externally and internally to the business. Illustrations is how your stories come alive, turning complex or abstract ideas into visuals that engage, clarify, and leave an impact.

At Anema Designs, we create brand identities and illustrative storytelling that connect with your audience and communicate with impact. We always let strategy drive all visual and communication decisions to produce meaningful, intentional and purposeful brand and illustration communication.

A bottle of rosé wine labeled 'WINE KIND' beside a wrapped wine bottle with a tag indicating 50% charity partners, both with decorative wine-themed packaging on a light background.
BOOK A DISCOVERY CALL
Laptop displaying a website with a dark background, colorful graphics, and a smiling woman wearing a light blue shirt.

Brand Identities

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Illustrative Storytelling

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Brand Messaging

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Illustrative Storytelling

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Creative Strategy

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Brand Identities ✳︎ Illustrative Storytelling ✳︎ Brand Messaging ✳︎ Illustrative Storytelling ✳︎ Creative Strategy ✳︎

About Anema Designs

A white wall decorated with various framed artworks, including sketches, portraits, and botanical illustrations, with a woman in a pink dress blurred in motion in front of the wall.

We bring a little more soul to every brand and illustrations that we create.Anema Designs began in 2019 (yep, just before the pandemic!) and with a little extra soul has grown from a small passion project into a thriving creative studio. Today, we work with hundreds of clients, not just here in Perth, where we’re based, but across Australia.

Our team helps businesses like yours attract the right audience, tell their story clearly, and create visuals that actually make an impact.

MEET THE TEAM

How we work together

We’ll strategise, refine and develop as part of the process of working together. There is generally three stages. Each phase is part of the process to deliver your project. At the start and during working together you

LET'S WORK TOGETHER
Three people sitting at a table with laptops, engaging in discussion or collaboration in an office setting.

Discovery

The discovery phase helps to uncovers the purpose. This informs which visual and strategic direction the project will go in. This phase is very collaborative and the research findings are presented back to you, visual direction boards and conceptualised ideas are collaborated on.

  • Clarity call or deep dive creative session

  • Custom quote and/or project proposal

  • Brand/illustration questionnaire

  • Research presentation

  • Creative direction proposal

A young person with orange hair tied back, sitting cross-legged on a purple cube while working on a laptop, wearing a blue shirt, matching pants, and red sneakers.

Design + refine

Now comes the fun part! Concepts are created based on the discovery phase and you’re presented with a visual and strategic direction. We work together to refine to make sure we have the right look and meeting key objectives.

  • Concept presentation

  • 2-3 rounds of alterations

  • Creative proofs 

A person in blue pajamas sitting on a cartoon rocket ship.

Brand launch

The final phase launches into the world, with final files being shared and supporting documents (including file type guides and brand guidelines for brand specific projects) provided for a smooth rollout and handover.

  • Finalised assets

  • Brand/style guideline or style sheet

  • Supporting documents

What people say about us

  • A woman with long blonde hair, wearing a navy blue blouse and black pants, sitting on a white chair with a light gray cushion, smiling indoors against a white wall with a blue artwork on it.

    "Creative expertise helped me find the best branding and colour palette.."

    Alysha was fantastic to work with. Her creative expertise helped me find the best branding and colour palette for my start-up. By leveraging one of her packages I came away with a new logo, new icons, typography, and illustrations which have helped e quickly build a professional looking website and promotional material.

    Vendaly | Emily Milar | Vendor Booking + Event-Operations Platform

  • A middle-aged man with a beard and short hair, wearing a dark suit, checkered shirt, and striped tie, sitting in an office with a window and abstract painting in the background.

    "We've received many positive comments."

    Alysha did a fantastic job on my Company's corporate presentation. We've received many positive comments on the design. A pleasure to work with and I'd highly recommend Anema Designs for this type of work.

    Central Copper Resources | CEO Luke Knight | Copper Exploration and Development

  • A smiling woman in a black and white pinstripe blouse sitting at a set dining table with candles and glassware, in a restaurant setting.

    "Her creativity knows no bounds, and she has such an eye for design—her talent truly shines through in every project."

    Alysha from Anema Design is an absolute gem! She’s incredibly friendly, cheerful, and just a joy to work with. Her creativity knows no bounds, and she has such an eye for design—her talent truly shines through in every project. Alysha makes the entire process enjoyable and seamless, bringing fresh, innovative ideas that perfectly capture any vision. Highly recommend Anema Design if you're looking for outstanding creativity and a fantastic person to collaborate with!

    House Healing Solutions | Triin-Liis Treial | Certified Building Biologist

  • A woman with shoulder-length hair, smiling, outdoors near yellow flowering bushes, wearing a beige button-up shirt.

    "She brings words and concepts to life with next-level visuals that make you stop and think, and inspire double-clicks."

    Alysha's out-of-the-box ideas and sparkly energy are an asset to brands of all sizes. She brings words and concepts to life with next-level visuals that make you stop and think, and inspire double-clicks. Working with her to tell a story has been an exciting, rewarding, and super fun process!

    BookLeaf Copy | Adele Hollywood | Copywriter + Marketing Consultant

  • A man with a beard, wearing sunglasses, a red safety helmet, and a black shirt, is adjusting his safety harness and equipment while outdoors.

    "I now have an amazing brand complete with a palette and theme to work with for all my future marketing."

    Started the process without any idea of direction or ideas. I now have an amazing brand complete with a palette and theme to work with for all my future marketing.

    Tree Love | Riki Peterson | Arborist / Horticulturist

  • A woman with blond hair smiling while sitting in front of a laptop in a bright, modern space.

    "Marketing analytics can often be perceived as boring and hard to interpret, which is why I engaged Alysha to help me tell the story of data and analytics through illustrations."

    Working with Alysha was simply amazing. From start to finish the process felt seamless. Marketing analytics can often be perceived as boring and hard to interpret, which is why I engaged Alysha to help me tell the story of data and analytics through illustrations. Alysha created the most incredible illustrations, bringing my visions (and the visions I didn't know I had) to life. I couldn't be happier with them. I highly recommend Alysha in all her creative genius! I can't wait to work with Alysha again!!

    Pennandlytics | Brooke Huckerby | Marketing Analytics & Strategy Consulting

CONTACT US TO START YOUR PROJECT

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Brand Clarity

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Brand Personaltiy ✳︎ Grab Your Resources ✳︎ Brand Archetype ✳︎ Grab Your Resources ✳︎ Brand Clarity ✳︎

Our carefully curated collection of business resources that will help you level up your brand. There’s even a selection of FREEBIES to download.

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