Not sure where to begin? Start with fresh eyes with a Brand Audit
A full rebrand feels like too much right now. That's exactly what a Brand Audit is for, a short, focused review of your existing brand with strategic clarity as the outcome.
Your brand feels like it should make more sense
You're unsure where to begin
You know something isn't working but you can't pinpoint what. An audit gives you the diagnosis before the prescription.
A full rebrand
feels too big
You're not ready to commit to a full brand project yet, but you want to move with more confidence and clarity in the meantime.
You've been doing it yourself
DIY branding has got you this far but you're ready for a strategic outside perspective to guide your next steps.
Your brand has grown with you
Your business has evolved and your brand has accumulated layers. Time to take stock and understand what to keep, refine, or let go.
200+ Clients
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Since 2019
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Education + e-learning
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Hospitality
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Non-profits and Social Enterprises
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Health and Wellness
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Tech + Innovation
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Mining + Building
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Professional Industries
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Councils + Government
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200+ Clients 〰️ Since 2019 〰️ Education + e-learning 〰️ Hospitality 〰️ Non-profits and Social Enterprises 〰️ Health and Wellness 〰️ Tech + Innovation 〰️ Mining + Building 〰️ Professional Industries 〰️ Councils + Government 〰️
A 360° review of your brand, viewed with strategic eyes
Rather than starting from scratch, we take stock of what you've already got, identify what's resonating and what isn't, and uncover gaps or inconsistencies.
Strategy
We review your brand strategy to assess your positioning, messaging, target audience and overall direction, identifying opportunities to strengthen your brand and ensure it aligns with your business goals.
Visual identity
We review your visual identity to ensure it is consistent, cohesive and effectively represents your brand. This includes assessing your logo, colour palette, typography, imagery, iconography, graphic elements and the overall consistency of how these are applied across your website, marketing materials, social media and other brand touchpoints. We identify opportunities to strengthen your brand's visual presence, improve recognition and create a more unified experience for your audience.
Messaging & content
We review your messaging and content to ensure your tone of voice, key narratives and written materials are clear, consistent and aligned with your brand strategy, while identifying opportunities to improve clarity, engagement and impact.
Digital & marketing
We review your digital and marketing assets, including your website, social media, advertising and printed collateral, to ensure your brand is consistent, cohesive and effectively communicated across every touchpoint.
Clarity and direction that feels actionable
The outcome is more than just feedback. It's a grounded assessment of where your brand is right now — and practical insights on how to move forward.
A strategic brand review — a clear picture of what's working and what isn't across all brand touch points
Gap identification — specific inconsistencies and missed opportunities flagged with context
Practical recommendations — clear, prioritised actions you can take right now
A clear brand direction — whether you need a full rebrand, a refresh, or just a few targeted fixes
Delivered as a report — a written document you can refer back to and action over time
Walkthrough session — we walk you through the findings together so everything is clear
Clarity before commitment
An brand audit identifies what isn’t working and why it’s happening; a full rebrand goes further by addressing those issues and creating a clearer, stronger brand direction moving forward.
Book a free clarity call to get a clear picture of what your audit would involve.
STARTING FROM $500AUD+GST
Typically delivered within 1–2 weeks of briefing. Includes written report + walkthrough session.
If you choose to go ahead with a full brand identity project after your audit, the cost of the audit is credited toward the project investment.
WHAT HAPPENS AFTER
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![Lanie Sims Photography]()
"Every recommendation was specific to my business, no generic cookie cutter stuff."
Alysha from Anema Design recently did a brand audit across my photography and digital products business and I was genuinely impressed by how thorough it was. Every recommendation was specific to my business, no generic cookie cutter stuff.
She delivered everything in a clear summary with priorities laid out, so I knew what to tackle first instead of feeling overwhelmed by a massive list of changes. If you're a small business owner who needs an outside set of eyes on your brand and website, I'd highly recommend reaching out to her!Lanie Sims | Lanie Sims Photography
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![Cindy Young Photography]()
"Brand Audit was one of the most impactful decisions I made for my business — in just one focused session"
Working with Alysha at Anema Designs for a Brand Audit was one of the most impactful decisions I made for my business — in just one focused session, she helped me uncover where my brand identity truly sat, clarified my messaging, and gave me the confidence to commit fully to brand photography rather than splitting across two genres. Her design expertise and strategic insight went far beyond what I expected, and within 48 hours she delivered a custom brand audit summary I could immediately act on. If you're a small business owner feeling unclear on your brand direction, one session with Alysha will give you more clarity than months of second-guessing yourself. Thanks again Alysha! Cindy, 😀 🙌🏼
Cindy Young | Cindy Young Photography
Book a free brand clarity call and we'll talk you through whether a Brand Audit is the right first step for your business right now.