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How to write a brand brief before working with a brand designer
Branding Alysha Anema Branding Alysha Anema

How to write a brand brief before working with a brand designer

Ever stared at a blank email wondering what on earth to send your designer? You're not alone. A brand brief is the creative map that sets your project up for success, and writing one doesn't have to be complicated. In this post, we're breaking down exactly what to include, why each section matters, and how to hand your designer everything they need to create something you'll genuinely love.

Ready? Let's break it down.

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A woman with curly blonde hair and a navy blue shirt sitting at a white table, smiling at the camera, with a laptop and notebooks in front of her. The wall behind her is decorated with several framed sketches and artwork, including a large portrait of a woman, a drawing of a man, and various smaller images, along with a framed quote that reads, "I'm very fond of you."