Where branding, illustration, and good ideas come to hang out.
This isn’t your ordinary blog, it’s a space where designers and business owners meet to explore branding, illustration, and all things business. Read the stories below.
How to write a brand brief before working with a brand designer
Ever stared at a blank email wondering what on earth to send your designer? You're not alone. A brand brief is the creative map that sets your project up for success, and writing one doesn't have to be complicated. In this post, we're breaking down exactly what to include, why each section matters, and how to hand your designer everything they need to create something you'll genuinely love.
Ready? Let's break it down.
These 8 beliefs about branding are holding your business back
Debunking misconceptions, once and for all Ah, branding. One of those buzzwords that get thrown around but it can be tough to pin down exactly what it means. Even when you’ve started or are running your own business, chances are you’re still holding onto some misconceptions about branding that are keeping you from unlocking your business’ full potential.
A quickstart guide to typography for brand communications
Imagine a world without creative design. Shock horror! I hear the screams now. What comes to mind? Is it would be just people talking to people - what?! Having word-of-mouth? Gift of the gab?
Let’s face it, creating a brand and brand awareness solely verbally, would be boring, right! I can just think about all those introverts saying nooooooo! Just like peanut butter and jelly, collateral design and marketing go hand in hand.
What’s in and what’s out in branding in 2023
Imagine a world without creative design. Shock horror! I hear the screams now. What comes to mind? Is it would be just people talking to people - what?! Having word-of-mouth? Gift of the gab?
Let’s face it, creating a brand and brand awareness solely verbally, would be boring, right! I can just think about all those introverts saying nooooooo! Just like peanut butter and jelly, collateral design and marketing go hand in hand.
How to use photography to boost your brand in 2023
We’re visual creatures so here are 3 ways to have FUN and be unique with your brand photography to spread your message and attract customers.
3 ways to use illustration for unique branding
Crush the goal of standing out from your competitors and attracting and delighting customers who keep coming back with your own branded illustrations.
The Sticky Brand
Imagine a world without creative design. Shock horror! I hear the screams now. What comes to mind? Is it would be just people talking to people - what?! Having word-of-mouth? Gift of the gab?
Let’s face it, creating a brand and brand awareness solely verbally, would be boring, right! I can just think about all those introverts saying nooooooo! Just like peanut butter and jelly, collateral design and marketing go hand in hand.
Enjoyed reading? Then you’ll love our monthly ‘Break Up the Boring’ segment.
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