Be Health + Life Wellness

Illustration

Be Health and Life Wellness is a Perth-based mental health clinic offering a holistic, client-centred approach through a multidisciplinary team of counsellors, psychologists, psychotherapists and exercise practitioners. Their focus is on integrated care, practical mental-wellness support and personalised pathways that help clients move toward their goals with clarity and confidence. Founded by Laura, whose background as a lawyer gave her deep insight into the hidden struggles people carry, the clinic is built on compassion, genuine support and the belief that everyone deserves the chance to reconnect with their authentic selves and begin the journey back to who they truly are. Read about Laura by scrolling through our International Womens Day interview with her on our blog.

  • Brand Identity

  • Be Health Life + Wellness:

    • Counselling & Psychology Services
      Skilled therapists and psychologists provide one-on-one support for emotional and mental health needs.

    • Outpatient Mental Health Support
      Ongoing emotional and psychological care delivered through structured outpatient sessions.

    • GP Well Health Checks
      Preventative health assessments offered in collaboration with general practitioners.

    • Deep Dive Consultation (90-minute session)
      A comprehensive session, available in person or online, focused on understanding client needs and outlining a clear roadmap forward.

    • Flexible Care Packages
      Tiered support packages with varying session lengths and mindful meditation options:

  • Health + Wellness

  • Psychology and Wellness Clinic

    • Visual creative direction

    • Develop and explore potential visual analogies for illustration concepts

    • Brand integration

    • Hero and spot illustrations

    • Website mockup of illustrations in a storytelling capacity.

Capture the journey of personal growth and wellness, using a ‘yellow brick road’ analogy to reflect the supportive, compassionate guidance offered to men, women, and families.

  • The goal of this illustration project is to create captivating visuals for Be Life’s landing page, embodying the theme of a “yellow brick road” to symbolise the transformative journey of the Be Life process. These illustrations will also be repurposed for social media, printed signage and murals, lead magnets, and other promotional materials.

  • The main illustration will feature a prominent “yellow brick road” winding through a vibrant landscape, representing the journey towards holistic wellness and personal growth.

  • In addition to the main illustration, there will be smaller sub-illustrations to accompany the values section of the landing page. Compassionate, Uplifting Courageous, Refined, Curious.

We created illustration built for growth and trust..

  • Visual Language System: Developed a cohesive illustration system centered on the “yellow brick road” metaphor, creating main and sub-illustrations that convey guidance, growth, and self-discovery for men, women, and families.

  • Visual Cohesion: Ensured a consistent look and feel across the landing page, social media, print signage, and reinforcing Be Life’s brand identity and fostering emotional connection.

  • Visual Creative Direction: Guided the project with a storytelling approach, using the “journey along the yellow brick road” and '“humpty dumpty” analogy to symbolise transformation, hope, and personal empowerment, ensuring each illustration communicates a sense of progress, courage, and support.

  • Repurposed: Designed flexible assets that can be adapted for other collateral providing a visual foundation that grows with Be Life’s programs and audience needs.

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Build trust and connection through meaningful storytelling.

  • Created a cohesive and symbolic visual language that resonates with Be Life’s target audience of men, women, and families.

  • llustrations reinforce the brand message of personalised support, fostering trust and encouraging exploration of Be Life’s programs.

  • Metaphorical “yellow brick road” journey instills hope, empowerment, emotional empathy and the promise of transformation in a friendly understanding way.

A cohesive visual story, repurposed seamlessly across website, social, print and signage

  • Website: Primary landing page hero illustration and values section graphics.

  • Social Media: Carousel posts, visuals, and story content highlighting values and journey.

  • Promotional Materials: Repurposed illustrations for downloadable guides, newsletters, and marketing collateral.

"Icons and illustrations for my women's health clinic website and she's fantastic to work with."

Alysha did some icons and illustrations for my women's health clinic website and she's fantastic to work with. Very happy with the whole design process, and I absolutely love her style.

Founder & Director Winnie W. Y Wu | Movement Laboratory Physiotherapy & Pilates and Papaya Clinic, Women’s Health

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