We began by developing the brand strategy, identifying key messaging, defining brand positioning, conducting competitor reviews, and establishing the brand archetype. This foundational work allowed us to clearly define the brand’s personality and positioning, which informed the development of the initial brand concepts.

From there, we created a complete brand identity with a strong focus on simplicity, recognising that the target audience consists of busy individuals. The logo was designed to visually represent alignment through the use of a line, with “success” expressed in a bold treatment to create contrast and emphasis. A flexible logo suite was developed to ensure consistency and versatility across applications.

Following the delivery of the full brand identity, we extended the system across multiple touchpoints, including website design, unique presentation templates, social media templates, ongoing branded templates, capabilities documents, banners, and supporting collateral. We also reviewed and curated imagery, establishing a consistent image treatment to ensure visual alignment across all brand touch points. Additionally, we assisted in creating custom graphics for the book, including the Balanced Success Wheel, and other infographics to support and communicate key frameworks.

Since then, our role has evolved into ongoing brand management, where we oversee brand consistency, refine visual and verbal assets as the business grows, develop new materials as needed, and ensure all communications remain aligned with the original strategy and brand vision.