Embrace approached us to help establish a distinct brand identity that reflected their focus on women’s health. Previously, their messaging and visual identity were broad and generic, aligning with standard health clinic with a broad target audience, with dominate dominated by light teal greens. The goal was to create a brand that felt unique, authentic, and resonated with women across different health journeys and the services, and the bold approach embrace physio.

We began by exploring three creative directions. While the first two did not fully capture the vision, the third direction brought us closer to the desired outcome. Using organic illustrations of different body positions and diverse body shapes, we developed a concept where the letter "E" symbolically represented both the pelvic region and the essence of Embrace.

To ensure alignment between visuals and messaging, we collaborated with a copyright and brand messaging specialist. This approach ensured that every element, from typography to imagery, communicated the brand’s values harmoniously.