Where branding, illustration, and good ideas come to hang out.

A woman with curly blonde hair laughing while sitting at a desk with a laptop and notebooks, surrounded by framed art and quote prints on the wall behind her.
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This isn’t your ordinary blog, it’s a space where designers and business owners meet to explore branding, illustration, and all things business. Read the stories below.

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These 8 beliefs about branding are holding your business back
Branding Thuc Do | Fiction Agency Branding Thuc Do | Fiction Agency

These 8 beliefs about branding are holding your business back

Debunking misconceptions, once and for all Ah, branding. One of those buzzwords that get thrown around but it can be tough to pin down exactly what it means. Even when you’ve started or are running your own business, chances are you’re still holding onto some misconceptions about branding that are keeping you from unlocking your business’ full potential.

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The Sticky Brand
Branding Alysha Anema | Anema Designs Branding Alysha Anema | Anema Designs

The Sticky Brand

Imagine a world without creative design. Shock horror! I hear the screams now. What comes to mind? Is it would be just people talking to people - what?! Having word-of-mouth? Gift of the gab?

Let’s face it, creating a brand and brand awareness solely verbally, would be boring, right! I can just think about all those introverts saying nooooooo! Just like peanut butter and jelly, collateral design and marketing go hand in hand.

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A woman with curly blonde hair and a navy blue shirt sitting at a white table, smiling at the camera, with a laptop and notebooks in front of her. The wall behind her is decorated with several framed sketches and artwork, including a large portrait of a woman, a drawing of a man, and various smaller images, along with a framed quote that reads, "I'm very fond of you."