Melissa Lithgow Consulting
Brand Identity + Design
Melissa Lithgow provides specialised advisory services to medium-sized businesses and C-suite executives, focusing on the intersection of human connection, organisational culture, and strategic growth. Melissa came to Anema Designs to have some rebranding done that effectively communicates what she does and connects with the right people. The rebranding we did was looking at her visual brand identity holistically with not just a basic foundation of colours, typography and logo suite, but looking at it as a system with including graphic elements and mockup’s that help communicate and inspire Melissa’s audience.
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Brand Identity, Design, Website Design
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Melissa Lithgow is a senior communications leader with over two decades of experience spanning mining, finance, healthcare, technology, and construction
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Marketing, Strategic Leadership, Communication
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Leadership & Culture: Programs aligning executive leadership with engaged, high-performing teams.
Strategic Marketing: Strategy-led marketing that builds long-term brand position beyond tactical execution.
Executive Development: Targeted coaching, VIP strategy days, and leadership workshops for focused growth.
Change + Resilience: Expert support for navigating change and strengthening organiSational resilience.
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Anema Designs collaborated with Wayfarer Designs. Anema Designs create the visual brand identity and style guide, while Wayfarer Designs create the website and automation.
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Visual brand identity (logo suite, mood board, colour palette suite, typography suite, typography hierarchy, brand supporting graphics, style sheet), and design usage mockup examples.
A versatile brand visual toolkit, applied consistently to keep your brand recognisable everywhere.
This involved the creation of a strategic visual brand identity, seamlessly extending into website. Having the understanding and clarity of what Melissa does, including knowing her target audience, purpose, and vision really provided the platform to create epic visuals that helps her stand out in the marketplace and represent her mission.
The rebrand’s main focus is to provide branding that encapsulates Mel's mission to “strengthen and refocus the relationships between individuals, recognising that these connections are vital for success. By nurturing deeper connections, we can create a world where everyone feels secure, valued, and part of something greater.” Mel is dedicated to driving meaningful change and fostering strong connections and is passionate about the power of human relationships with Strategic Leadership and Communication. We used the graphic elements in the visual brand identity to represent the human connection and the impact relationships has.
This involved the creation of a strategic visual brand identity, seamlessly extending into website. Having the understanding and clarity of what Melissa does, including knowing her target audience, purpose, and vision really provided the platform to create epic visuals that helps her stand out in the marketplace and represent her mission.
The rebrand’s main focus is to provide branding that encapsulates Mel's mission to “strengthen and refocus the relationships between individuals, recognising that these connections are vital for success. By nurturing deeper connections, we can create a world where everyone feels secure, valued, and part of something greater.” Mel is dedicated to driving meaningful change and fostering strong connections and is passionate about the power of human relationships with Strategic Leadership and Communication. We used the graphic elements in the visual brand identity to represent the human connection and the impact relationships has.
The inspiration and
the meaning
The graphics are inspired by neurons that connect, they play a cruicial role in a functioning nervous system and if they don’t connect there’s a big issue.
In strategic leadership and communication, the analogy of neurons in the nervous system can be profoundly insightful. Just as neurons form intricate networks to transmit vital information throughout the body, strategic leaders must foster connections within their organisation to ensure effective communication and cohesive operations.
Consider your visual brand elements as the neurons of your organisation's nervous system. Each graphic and brand element represents a connection point, facilitating the flow of ideas, information, and vision. When these elements are strategically aligned and interconnected, they contribute to the seamless transmission of your organisation's mission, values, and goals.
This is the letter ‘M’ and ‘L’ that forms connection. The synapse is the terminal region of the axon and it is here where one neuron forms a connection with another and conveys information through the process of synaptic transmission.
This is simple and round which compliments the more dramatic logotype. This is more of a descriptor of the ML.
Increased click-through on her website, more memorable and consistency.
In early 2024, Melissa Lithgow shared feedback highlighting the impact of her new branding
Feedback from multiple people included:
“It’s great to see you step into your zone of genius and even your branding reflects this.”
“I love getting your content and the new visuals are sweet & spicy, just like you.”
“Your branding, conversations, and work all fit you so well; it truly feels like the glove that fits.”
Branding has helped Melissa:
Be more memorable when meeting new contacts.
Increase website click-throughs.
Receive social media comments like “always seeing me around,” even without posting more.
The new visuals feel congruent with her personality and the services she offers.
Supports her positioning as an expert willing to stand out for her opinions and methods.
Full suite of branding assets is consistent across all platforms, easy to use, and can be handed over to her team with minimal coaching.
"From stand-out communication right through to engaging infographics, we always walk away satisfied."
Phenomenal! Alysha's design skills have no limit and she's able to adapt to every client style I've thrown at her. From stand- communication right through to engaging infographics, we always walk away satisfied. Alysha has the rare ability to combine art with business while taking people on the journey and I couldn't recommend her any more highly.
Melissa Lithgow | Communications + Marketing Specialist