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A World of Branding: What the Lewis Model Teaches Us About Empathetic Marketing
Branding Alysha Anema Branding Alysha Anema

A World of Branding: What the Lewis Model Teaches Us About Empathetic Marketing

Welcome back, adventurous readers! Staring at the intricate cultural tapestry of the world or your multicultural local community can feel a bit like juggling watermelons while balancing on a unicycle - quite the challenge, wouldn’t you agree? But hang on to your unicycles folks, because the Lewis Model is here to turn that challenge into a charming cha-cha!

Developed by maestro of linguistics Richard Lewis, the Lewis Model identifies different cultural communication and management styles across three main categories: Linear-Active, Multi-Active, and Reactive. The model can be used to understand how your branding will be communicated both in society and business on a global scale!

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A woman with curly blonde hair and a navy blue shirt sitting at a white table, smiling at the camera, with a laptop and notebooks in front of her. The wall behind her is decorated with several framed sketches and artwork, including a large portrait of a woman, a drawing of a man, and various smaller images, along with a framed quote that reads, "I'm very fond of you."